Are you up to speed on the new Social Media or are you overwhelmed by all the Social Media offered online today?

Social Media Marketing must be approached very different than traditional marketing. You are not selling your business, you are creating relationships through communities. If people feel you are part of their community, they will support you and recommend you to their friends. It is truly word-of-mouth marketing at its best. Do you have a Social Media Management plan and strategy? Do you understand the do's and the don'ts of Social Media Marketing?

Social Media Marketing has its own rules that are very different than traditional marketing. It is very important to know how to structure and manage a Social Media Marketing campaign as your company's reputation depends on it. Marketing on Facebook and marketing on Twitter are very different, for example, yet both are necessary for a complete campaign.

Aligning your social initiatives with corporate objectives

Determining your objective(s) for activity lays the groundwork for your entire ecosystem of work in social media: from strategy and tactics to measurement and analysis. Objectives may vary from type of industry to goal of marketing and communications. However, taking the time to identify objectives up front is a critical first step that every social team needs to take.

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